| Pfizer Employees are Setting the Pace | | Pfizer’s Vision | | Setting the Pace in the Community | | Bear the Dog |

Pfizer’s Vision Purpose We at Pfizer dedicate ourselves to helping humanity and delivering exceptional financial performance by discovering, developing, and providing innovative health care products that lead to healthier and more productive lives. Mission Over the next five years, we will achieve and sustain our place as the world’s premier research-based health care company. Our continuing success as a business will benefit patients and our customers, our shareholders, our families, and the communities in which we operate around the world. Within each business we will: Secure a leading position in research and development by achieving unparalleled vitality in our product pipeline and by continuously developing new products that significantly enhance the quality of health. Be the most effective organization in marketing health care products to our customers. Be recognized by customers—patients, doctors, governments, institutions, and other providers—for superior product quality and supporting expertise. Be the preferred partner for product innovation throughout the industry. Deliver growth and a return on assets that are superior to industry competitors and meet corporate requirements. As a company we will: Measure and reward high performance and recruit superior talent. Actively strive to shape our business environment, leveraging our understanding of consumers, the health care industry, and our experience with public policy initiatives worldwide. Fiercely defend our intellectual property and work to expand the protection of innovation throughout the world. Maintain a stringent business review process to ensure accountability and to ensure that each business lives up to our leadership aspirations. Ensure that each of our businesses has the resources and skills that are essential to leadership in managing research and development, in dealing with regulatory authorities, and in marketing. Promote collaboration among our businesses to achieve research, development, and marketing synergy. Values To fulfill our purpose and achieve our mission, we abide by the enduring values that are the foundation of our business: Integrity We demand of ourselves and others the highest ethical standards, and our products and processes will be of the highest quality. Innovation Innovation is the key to improving health and sustaining Pfizer’s growth and profitability. Respect for People We recognize that people are the cornerstone of Pfizer’s success, we value our diversity as a source of strength, and we are proud of Pfizer’s history of treating employees with respect and dignity. Customer Focus We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction. Teamwork We know that to be a successful company we must work together, frequently transcending organizational and geographic boundaries to meet the changing needs of our customers. Leadership We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. We are dedicated to providing opportunities for leadership at all levels in our organization. Performance We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised. Community We play an active role in making every country and community in which we operate a better place to live and work, knowing that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business. Corporate Description Pfizer Inc is a research-based, global health care company. We discover and develop innovative, value-added products that improve the quality of life of people around the world and help them enjoy longer, healthier, and more productive lives. The Company has three business segments: health care, animal health, and consumer health care. Our products are available in more than 150 countries.

	Advisory Information for Investors
	Copyright © 1997, 1998 Pfizer Inc All rights reserved.